Next week the NHRA is expected to announce the 2013 national event schedule. But will there be more? Word has it from insiders the series sponsor Coca-Cola will shift their marketing approach from the Full Throttle brand. Could the replacement be Fuze? This is a brand they will soon put a major marketing push behind. Instead of 'Go Full Throttle', will we hear 'Light the Fuze?' 8-27 update - The Sports Business Journal confirmed what CompetitionPlus.com reported on 8-23. NHRA will unveil a new series sponsor in Indianapolis. This time it will be Mello-Yello.