The 12-year relationship between Worsham Racing and CSK Auto will come to an end
at the conclusion of the 2008 NHRA
Del Worsham’s CSK Auto Parts sponsorship will end at the conclusion of the season. (Jon Asher)
season, bringing to a close the third-longest
running primary sponsorship in professional drag racing, in terms of consistent
branding on the same car. The joint announcement, made by Worsham Racing and
O'Reilly Auto Parts, comes after the Springfield, Mo.-based retailer, which
recently acquired CSK and its Checker, Schuck's, Kragen, and Murray's brands,
opted to let the sponsorship agreement expire at the end of the current term.
Del Worsham and the Worsham Racing Funny Car team have every intention of
securing new sponsorship and competing on the NHRA Full Throttle Drag Racing
tour in 2009.
O'Reilly Auto Parts remains a major player within the NHRA landscape,
sponsoring six NHRA national events in 2008 while also maintaining the title
rights sponsorship of the sport's historic Indianapolis venue, O'Reilly Raceway
Park. Throughout its long-term association with NHRA, O'Reilly has always
chosen to focus on event and track sponsorships, and decided not to break with
that marketing strategy to renew the Worsham Racing program after the CSK
acquisition.
"It's been a tough year, waiting through the acquisition and wondering
which direction this would all go, but just having the final word on it helps us
immensely in the search for new partners," said Del Worsham, the owner/driver of
the CSK Impala Funny Car. "We had hoped that O'Reilly might break with their
tradition of not sponsoring cars, and everyone we worked with there was great to
us, interested in us, and willing to consider the option. But, in the end, they
have a marketing method that works for them, and it doesn't include car
sponsorships, so we have to respect that and understand it.