Doug Stringer, CEO and President of Stringer Holdings, is proud to announce the formation of Stringer Performance which will field a new entry in the NHRA Mello Yello Drag Racing Series with six-time IHRA champion, Clay Millican. The team, which will feature sponsorship from Parts Plus along with associate partnering programs with WELD and Great Clips, Inc., will be led by veteran driver turned crew chief, David Grubnic and co-crew chief and general manager, Lance Larsen.
Stringer, whose company Stringer Holdings currently manages sponsorship and related marketing platforms for various companies including Great Clips, began his motorsports career in drag racing. After growing up with a love of racing, he followed his passion and in 1996 became the general manager for Jim Epler’s Rug Doctor Funny Car. Though his heart was in drag racing, he eventually moved into the NASCAR realm when in 1998, Akins Motorsports recruited him to take on the role of general manager for its NASCAR Xfinity Series program. He secured Minneapolis-based Great Clips as primary sponsor for the team in 2000 and hired up-and-coming talent Kasey Kahne as the driver. As he stepped out of the team ownership role, Stringer Holdings partnered with Great Clips to leverage their motorsports marketing platform. He aligned the company with Hendrick Motorsports, JR Motorsports and Kasey Kahne Racing to give the company a multi-tiered motorsports program with which they could further capitalize on brand exposure.