PEAK Antifreeze knows a good thing when they see it. And as thousands of race fans will attest, Drag Race Bracket Bonanza (DRBB), the first dynamic bracket competition for drag racing fans, is definitely a good thing. 

This being said, PEAK Antifreeze, one of the country’s most prominent motorsports sponsors and a leader in the antifreeze and coolant industry, has been named the presenting sponsor for DRBB during the Route 66 Nationals. 

PEAK will be prominently branded across all Drag Race Bracket Bonanza social media platforms as well as their website leading up to and during the Route 66 Nationals, which takes place May 17-19 at Chicago’s Route 66 Raceway, 

The activation will include Densy’s Deets tip sheet delivered Friday before the race weekend and encouraging players to participate in their 4th annual Race Down the Track with John Force national promotion.

“Promotions like what we are doing with PEAK Antifreeze during the Route 66 Nationals are exactly the kind of marketing engagements we want to provide with Drag Race Bracket Bonanza,” said Elon Werner, creator of Drag Race Bracket Bonanza. “We have a passionate and loyal following that loves picking winners and following the outcome of the races. Our player community has been growing race over race all season, and these are the perfect fans who would be thrilled to have their name on the hood of John Force’s Funny Car at the end of the season. We are also thrilled to introduce Drag Race Bracket Bonanza to an additional universe of potential players through the #PEAKSquad.”

CLICK HERE TO SIGN UP FOR PEAK RACE DOWN THE TRACK PROMO

 
In addition to the winning driver autographed plaques, PEAK will be stepping up to award even more prizes to class champions and the overall winner. The overall winner, along with the Top Fuel, Funny Car, Pro Stock, and Pro Stock class winners for the Route 66 Nationals, will also receive PEAK 50th Anniversary John Force Diecast Funny Cars, a PEAK retro hat, a PEAK moleskin notebook, PEAK earplugs all delivered in a PEAK drawstring bag. The overall top 2nd place-9th place finishers for the Route 66 Nationals will receive a PEAK retro hat, a PEAK moleskin notebook, and PEAK ear plugs also delivered in a PEAK drawstring bag.

“We see Drag Race Bracket Bonanza players as a great group to engage with and introduce to one of the most unique prizes in all of motorsports, our Race Down the Track with John Force Racing,” said Brian Bohlander, Director of Marketing - Sports & Partnership, Old World Industries. “We also love the fact that Drag Race Bracket Bonanza is great way for fans to engage with the NHRA, especially when they are picking our PEAK sponsored drivers from John Force Racing. When you see the online interaction from the Drag Race Bracket Bonanza fans during and after the races, that kind of fan support is great to see and a lot of fun.”
 
The PEAK Race Down the Track with John Force Racing promotion offers fans the chance to be one of 200 names that will be picked to be on the Funny Car hood for John Force’s nitro Funny Car. One grand prize winner will receive the following:

 
* Their name on the hood of John Force’s Funny Car

* Two (2) tickets for Saturday, Nov 16, and Sunday, Nov 17, to the In-N-Out Burger NHRA Finals at the In-N-Out Burger Pomona Dragstrip in Pomona, California

* Two (2) round trip, standard economy airfare tickets to Southern California

* Two (2) night hotel stay near the track

* Transportation, food, and drink are covered, and a merchandise voucher
Enter for your chance to win here
 
Fans can sign up at any time for Drag Race Bracket Bonanza and PEAK’s Race Down the Track with John Force Racing. Brackets will open for the Route 66 Nationals on Saturday, May 18, at the conclusion of professional qualifying from Route 66 Raceway.