Holley Performance Brands (NYSE: HLLY) has unveiled its 2024 schedule of experiential marketing events, emphasizing its dedication to bolstering customer engagement across various automotive aftermarket segments. Set to commence in April, the upcoming event season will highlight Holley's commitment to its aftermarket vertical groupings, including Domestic Muscle, Late Model Truck & Off Road, Euro & Import, and Safety & Racing.

Included in this year's lineup are the return of prominent Holley events such as multiple Holley LS Fests, Holley Ford Festival, and MoParty. Additionally, Holley plans to broaden its consumer engagement initiatives by participating in over 20 third-party events, such as Overland Expo West, Goodguys Summit Racing Nationals, and the Sands Sports Super Show, aiming to connect with an estimated 500,000 enthusiasts and customers throughout the events season.

Holley's President and CEO, Matthew Stevenson, expressed enthusiasm about the 2024 event season, highlighting the company's evolution from a mere parts supplier to a global leader in high-performance platform solutions for the automotive aftermarket. 

“Our 2024 event season reflects our ongoing transformation from a parts supplier into a global leader in high-performance platform solutions for the automotive aftermarket,” Stevenson said. “These interactions give us valuable insights that drive innovation, accelerate our growth, fuel our teammates and supercharge our valued customers, ensuring that Holley remains at the forefront of the automotive performance industry now and in the future.”

The kickoff event for the Holley season will be LS Fest West, scheduled at the Las Vegas Motor Speedway from April 26 to 28. As in previous years, LS Fest West promises a dynamic array of experiences, including racing competitions, off-road activations, car shows, and stunt driver performances.

Following LS Fest West, enthusiasts can look forward to LS Fest Texas at the Texas Motor Speedway from May 17 to 18. The event will feature the usual LS Fest activities along with a truck shootout and a nightlife atmosphere with additional segments planned after dark. Wrapping up the LS Fest events for the year will be LS Fest East at Beech Bend Raceway in Bowling Green, Kentucky, slated for September 6 - 8.
September will also see the return of one of Holley's most anticipated events, MoParty, at Beech Bend Raceway from September 13 - 15, promising excitement and thrills for Mopar enthusiasts celebrating its fifth year.

Concluding its 2024 event season, Holley will host the Holley Ford Festival from September 26 to 29 at Beech Bend, coinciding with the NMRA World Finals, the premier race of the year.

In addition to these flagship events, Holley experiences will be showcased at various events and trade shows throughout 2024, including a presence at SEMA in Las Vegas from November 5 to 8, PRI in Indianapolis from December 12 to 14, and numerous expos and racing events nationwide.