Robert Hight is on a mission this weekend, starting at the NHRA Nationals in Reading, Pa. Oh yeah, and he's trying to win a third championship too.

Throughout the Countdown, Hight will be campaigning a new look Auto Club of Southern California Chevrolet Camaro that features an important message about distracted driving. It was planned for the car to be revealed as part of the pre-Countdown media tour in New York City but the ensuing hurricane and the media’s need to keep the public informed about it’s severity changed those plans. However, Hight and his teammate Courtney Force, had a chance to talk about the dangers of distracted driving on FOX News as well as meet with John Wall Street and have a meeting with the executive producer of Rachel Ray.

“Unfortunately, too many people try to multi-task when driving and many think they are skilled enough to do it safely," Hight explained. "I’m a highly skilled driver, and I can tell you that the reality is – multi-tasking doesn’t work – not at 300 miles per hour and not at 20 miles per hour,” explained Hight. “My daughter Autumn drives a Jr. Dragster and will be driving a full-size car soon. I understand how important it is for young drivers to develop safe habits early on behind the wheel and that is something we talk about a lot.”