PEAK Antifreeze & Coolant is the presenting sponsor for the NHRA Route 66 Nationals but over the weekend of May 17-19, they plan to present event more. After a decade of exclusively sponsoring 17-time Funny Car champion John Force, the PEAK and BlueDEF brands will expand to include another nitro-burning race machine. 

The expansion will remain in the family as Brittany Force will run a PEAK-themed dragster at the proclaimed home race for parent company Old World Industries. 

"I'm very proud to carry the PEAK colors next weekend in Chicago," said Brittany Force, whose PEAK Antifreeze & Coolant dragster will match her father's Funny Car. "When I see PEAK, I see my dad, John Force, 16-time champion. And now to be connected with him through PEAK is something very unique, something very special. I actually ran a PEAK car back in 2018, so I'm excited to bring it back on board again in 2024."

The event is a fun weekend for Old World Industries' management and employees.

"This event is significant for Old World Industries," states Director of Marketing – Sports & Partnerships, Brian Bohlander. "Not only is it great to bring NHRA Championship Drag Racing back to the Chicago market, but having both John and Brittany in PEAK colors gives our employees another Force to cheer on. This year, the employees' names will be riding along on the top of Brittany's dragster, so everyone is excited about this."

The second-generation Force has 16 NHRA national event wins, has reached the final round 35 times, and has been the No. 1 qualifier 42 times on the Top Fuel circuit in her career. Then, there's the genuine possibility of a "double up" with her father.

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"The ultimate goal every single weekend is to double up and get both those cars in the winner's circle," Brittany Force said. "There would be nothing better than that for us, especially with both cars of my dad and myself representing PEAK. That is the goal; that's what we're trying to achieve, and it would be something no one's ever seen before."

John Force is proud of his daughter and what she has achieved in her career. He's also excited to be returning to Chicago.

"The way I look at it, we're going home, Chicago is PEAK's hometown," John Force said. "We may not live there, but as far as I'm concerned, it's become our hometown. PEAK saved us 11 years ago, and it has been a great partnership, along with Chevrolet. (Old World Industries Chairman) Tom Hurvis is great. It's our home office; our race car is up in their building in the roof.

"PEAK is a company that I love. Tom Hurvis gave me a chance to extend my career, and I owe the man for that."

John, Brittany, and teammate Austin Prock will all visit the Old World Industries headquarters in Northbrook to meet with employees, sign autographs, and take photos. Over 150 employees will also attend the race throughout the weekend, cheering on all three John Force Racing cars.

A special diecast of Brittany's PEAK dragster has been announced for fans and members of the #PEAKSquad to purchase for late-season arrival.

There is buzz about a unique photo op planned for the weekend. A special guest is scheduled to warm up John Force's race car at some point, and the identity of the guest and times will be announced on social media.