Mickey Thompson has just introduced a new feature to its company web site – the “Buy Now” feature. This new feature will allow consumers access to easy, one-click shopping, instant price and shipping cost comparisons, and a simple shopping-cart style check out that makes purchasing tires and wheels quick, easy and fun.
 
Here’s how it works: Once a tire or wheel category is selected, a page is displayed reflecting a list of products in the category along with the corresponding part number for each tire or wheel, and a unique “Buy Now” button for each product. When the “Buy Now” button is selected, new search engine technology searches the top Internet sales locations for pricing, and links the user to the shopping cart for that unique part number. 

Mickey Thompson has just introduced a new feature to its company web site – the “Buy Now” feature. This new feature will allow consumers access to easy, one-click shopping, instant price and shipping cost comparisons, and a simple shopping-cart style check out that makes purchasing tires and wheels quick, easy and fun.
 
Here’s how it works: Once a tire or wheel category is selected, a page is displayed reflecting a list of products in the category along with the corresponding part number for each tire or wheel, and a unique “Buy Now” button for each product. When the “Buy Now” button is selected, new search engine technology searches the top Internet sales locations for pricing, and links the user to the shopping cart for that unique part number.
 
The benefits to the consumer include eliminating the cumbersome and time-consuming process that is associated with shopping for a product online by utilizing a system that identifies the product by its unique part number. The benefits to the Internet retailer include premium positioning, measurable/trackable results, and premium level support, including advertising support through consumer print ads, web and banner ads, Google AdWords marketing, and cable television ads in select markets.  

Visit http://www.mickeythompsontires.com for more information.