ADRL SIGNS TITLE SPONSOR FOR NORWALK'S OHIO DRAGS

2008adrlnexteventlogo6.jpgGatorz Eyewear, maker of high-performance eyewear and fashion accessories, has been named title rights sponsor for the 2nd annual Gatorz Ohio Drags Aug. 22-23, at Summit Motorsports Park in Norwalk, Ohio. The Gatorz Ohio Drags is the sixth of nine eighth-mile drag racing events being staged this year by the Flowmaster American Drag Racing League (ADRL) presented by the National Guard.

“I’m already a Gatorz wearer and can personally attest to what a great pair of sunglasses they make. It’s not often that you’ll see me at the track without my Gatorz on, but I think what really proves their worth is that I wear them constantly between races, too,” ADRL President Kenny Nowling stated. “So to have Gatorz come on board for what’s going to be one of our biggest events ever is very exciting.”

Gatorz Eyewear CEO Kerry Lynch said he is impressed by the ADRL’s unique marketing method of providing complimentary tickets to fans at each of its national events. He also appreciates the “Made in the U.S.A.” vibe and heritage of the four-year-old drag racing series. Gatorz Eyewear, maker of high-performance eyewear and fashion accessories, has been named title rights sponsor for the 2008adrlnexteventlogo6.jpg2nd annual Gatorz Ohio Drags Aug. 22-23, at Summit Motorsports Park in Norwalk, Ohio. The Gatorz Ohio Drags is the sixth of nine eighth-mile drag racing events being staged this year by the Flowmaster American Drag Racing League (ADRL) presented by the National Guard.

“I’m already a Gatorz wearer and can personally attest to what a great pair of sunglasses they make. It’s not often that you’ll see me at the track without my Gatorz on, but I think what really proves their worth is that I wear them constantly between races, too,” ADRL President Kenny Nowling stated. “So to have Gatorz come on board for what’s going to be one of our biggest events ever is very exciting.”

Gatorz Eyewear CEO Kerry Lynch said he is impressed by the ADRL’s unique marketing method of providing complimentary tickets to fans at each of its national events. He also appreciates the “Made in the U.S.A.” vibe and heritage of the four-year-old drag racing series.

“Everything Gatorz sells is hand made of billet aircraft aluminum in San Diego and it’s getting rare to see U.S.-made products, so it just makes sense for Gatorz to team up with the ADRL and bring our products to the fans together,” he said.

Gatorz already is an associate sponsor on the supercharged ’57 Chevy that points leader Joshua Hernandez drives in the ADRL’s unlimited Pro Extreme class and on the electronic-fuel-injected ’06 Grand Am of Pro Nitrous star Harold Martin. Lynch expects the ADRL event sponsorship will both develop brand awareness for his company and increase exposure for the Gatorz-backed race teams.

“We want to step up and show that we’re serious about this,” he stated. “I think this is a great fit for Gatorz and the ADRL from a sponsorship standpoint. I’m already looking forward to being in Norwalk next month.”

An Ohio native and former drag racer who often competed on the Norwalk strip, Lynch added, “Personally, it’s really cool to be going back to my home track and especially as a sponsor helping to bring a sport I love to the area. This is a great opportunity for me and for Gatorz Eyewear.”

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