Jamie Hancock isn’t just the reigning ADRL Pro Nitrous World Champion. He’s the new face of Outlaw Clothing Company. With a history of quick and consistent passes in his 2004 Chevy Corvette and the youth and mainstream marketability it takes to promote a street wear brand like Outlaw Clothing, Hancock is the perfect fit for the budding new company.

“For a young guy like me, this is a great opportunity,” said Hancock, who spent last weekend battling it out with the best of the best in ADRL Pro Nitrous competition. “Getting any sort of marketing partner for a drag racing team is a bit of a struggle and for a young, relatively new racer it’s even harder. Outlaw Clothing came to me and said they were looking to work with younger drivers to help build their brand – I couldn’t pass up the opportunity.”


Jamie Hancock isn’t just the reigning ADRL Pro Nitrous World Champion. He’s the new face of Outlaw Clothing Company. With a history of quick and consistent passes in his 2004 Chevy Corvette and the youth and mainstream marketability it takes to promote a street wear brand like Outlaw Clothing, Hancock is the perfect fit for the budding new company.

“For a young guy like me, this is a great opportunity,” said Hancock, who spent last weekend battling it out with the best of the best in ADRL Pro Nitrous competition. “Getting any sort of marketing partner for a drag racing team is a bit of a struggle and for a young, relatively new racer it’s even harder. Outlaw Clothing came to me and said they were looking to work with younger drivers to help build their brand – I couldn’t pass up the opportunity.”

When it comes right down to it, Outlaw Clothing couldn’t have picked a better person to represent their brand. Considering the on-track performance, the quality car and Jamie being in the early stages of his career; the partnership with Outlaw Clothing promises to be a long and fruitful one.

“When we sat down with our team to start pursuing athlete and driver endorsements, Jamie was one of the first people to come to mind,” said Wes Buck, President of Outlaw Clothing Co. “While we’re interested in the entire drag racing demographic, our goal is to introduce a modern street wear brand to the drag racing market – bring a new sense of style to this sport.”

The first member of the Outlaw Clothing Syndicate, Hancock will represent the Outlaw brand on and off the track. Jamie’s outgoing personality compliments the image Outlaw Clothing Co. is after perfectly.

“We make no bones about it,” said Buck. “Jamie is a young, clean-cut, well spoken kid that has an interest in modern trends and fits our brand to a tee. This is our first foray into athlete sponsorship, but I think we made the right decision with Hancock. As both of our programs grow, his race team and our company, we’ll be able to expand what we do with his team. Our plan right now is to bring on at least three more drivers to represent our brand. We did some scouting in Valdosta during the ADRL event and will be doing more in the coming weeks – we encourage those interested to visit us online to apply for sponsorship on our website.”