TUTTLE SIGNS 'VIS VIVA' ENERGY DRINK

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'Vis Viva' Living Force Energy drink sponsors Tuttle Motorsports and Top Fuel driver Alan Bradshaw for the 2008 NHRA POWERade season. Vis Viva is the flagship brand of functional drinks from the Attitude Drink Company, Inc. located in North Palm Beach, Florida.

"We are very excited about our partnership with Tuttle Motorsports and can’t wait to see 'Team Vis Viva' debut this weekend in Pomona," said Attitude Drink Company, Inc. Senior Vice President of Marketing, Dan Pikarsky. "Vis Viva is a healthful energy drink that gives you an experience unlike anything else, and you can say the same thing about the experience at an NHRA drag race. We chose Top Fuel because they are the quickest and fastest cars in the professional classes. They are the 'Kings of the Sport' and that’s where we want to be."

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VisVivaCan.jpg'Vis Viva' Living Force Energy drink sponsors Tuttle Motorsports and Top Fuel driver Alan Bradshaw for the 2008 NHRA POWERade season. Vis Viva is the flagship brand of functional drinks from the Attitude Drink Company, Inc. located in North Palm Beach, Florida.

"We are very excited about our partnership with Tuttle Motorsports and can’t wait to see 'Team Vis Viva' debut this weekend in Pomona," said Attitude Drink Company, Inc. Senior Vice President of Marketing, Dan Pikarsky. "Vis Viva is a healthful energy drink that gives you an experience unlike anything else, and you can say the same thing about the experience at an NHRA drag race. We chose Top Fuel because they are the quickest and fastest cars in the professional classes. They are the 'Kings of the Sport' and that’s where we want to be."

Bradshaw, who is also a practicing Doctor of Chiropractic in Odessa, Texas; is very enthusiastic about his new sponsor and the prospect of notching his first-ever Top Fuel victory this season.

"I’m very optimistic about 2008," said Bradshaw. "I am surrounded by a team that has the experience and fortitude to win races and championships. When you take the commitment and expertise of Dexter Tuttle and combine that with the talented Crew Chief, Tony Shortall and an awesome crew, the competition had better prepare for a hard fought battle this season; especially when you consider the 'take no prisoners' attitude of this team. Combine all that with a great sponsor like Vis Viva and you have a very powerful combination to say the least. 

"Not only am I excited to see a new sponsor come into the sport, but I’m also proud to be the driver representing the Vis Viva brand," Bradshaw continued. "I am really impressed with the time and effort the company expended in developing a product that functions very well without all the harsh ingredients and excessive amounts of sugar and caffeine that are typically found in many energy drinks. Vis Viva gives you a nice boost of energy along with a heightened mental clarity and focus without the hard crash afterward. It is a completely different drink experience than anything else I’ve tried."

Promotions for the Vis Viva brand are planned to coincide with the 2008 NHRA race schedule, focusing on building a strong customer base and increasing distribution across the country.

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