What’s the most important trend in American sports right now?

Improving the Fan Experience.

That should be -- MUST be -- the highest priority for NHRA, series sponsor Mello Yello, track operators, event promoters, and other Business of Drag Racing partners.

When even the 10,000-pound gorilla of U.S. sports -- the National Football League -- understands this New Reality of the marketplace, you know the NHRA industry had best get with it, too. 

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