BRANDSOURCE'S “WIN WITH FORCE” OFF TO RECORD START

Just nine races into the 2010 Full Throttle Drag Racing season John Force Racing has experienced much success on the racetrack but it is the fans who have turned out to be the big winners. Through the BrandSource “Win with Force” promotion six lucky fans have won 52” Mitsubishi TVs compliments of the three wins by John Force and most recently the three wins in a row by Robert Hight. In addition seven fans have won Whirlpool washers and dryers for the seven No. 1 qualifiers Ashley Force Hood, John Force and Robert Hight have won collectively so far this season.  In 2009 a total of six Whirlpool washer and dryer sets were given away and four Mitsubishi TV’s.

“We are thrilled to see the success on the track by John, Robert and Ashley. We love to give away Whirlpool washers and dryers and especially Mitsubishi TVs. That just means that fans are enjoying their day at the races that much more when they can leave with an exciting prize like a great product and a fun experience,” said Bob Lawrence, CEO of BrandSource.

Just nine races into the 2010 Full Throttle Drag Racing season John Force Racing has experienced much success on the racetrack but it is the fans who

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Topeka No. 1 qualifier Robert Hight and BrandSource winners Jeff and Susan Bradford of Colwich, Kansas.
have turned out to be the big winners. Through the BrandSource “Win with Force” promotion six lucky fans have won 52” Mitsubishi TVs compliments of the three wins by John Force and most recently the three wins in a row by Robert Hight. In addition seven fans have won Whirlpool washers and dryers for the seven No. 1 qualifiers Ashley Force Hood, John Force and Robert Hight have won collectively so far this season.  In 2009 a total of six Whirlpool washer and dryer sets were given away and four Mitsubishi TV’s.

“We are thrilled to see the success on the track by John, Robert and Ashley. We love to give away Whirlpool washers and dryers and especially Mitsubishi TVs. That just means that fans are enjoying their day at the races that much more when they can leave with an exciting prize like a great product and a fun experience,” said Bob Lawrence, CEO of BrandSource.

Last weekend in Topeka, Kansas at the O’Reilly NHRA Summer Nationals thanks to Robert Hight’s No. 1 qualifying effort Jeff and Susan Bradford from Colwich, Kansas won a Whirlpool washer and dryer and then when Hight flipped on the win light Sherron Lodge of Coushatta, Louisiana won a Mitsubishi 52” TV.

“We never expected to be the fans winning a Whirlpool washer and dryer. This has been a great weekend. We are big John Force Racing fans and can’t thank BrandSource enough,” said Jeff Bradford shortly after meeting Robert Hight.

Fans can sign up to win at the John Force Racing interactive midway display. This 53-foot trailer will be in the Nitro Alley area of every NHRA Full Throttle national event in 2010. The “Win with Force” promotion now includes team partners Castrol, BrandSource, Ford, AAA Auto Club of Southern California, Mac Tools, and Pleasant Holidays all joining together to create an incredible promotion for the fans. During the race weekend various drivers from John Force Racing also take some time to sign autographs and pose for photos with fans.

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