FOUR WIDE DIDN'T DO MUCH TO DRIVE ESPN2 RATING
Tue, 2010-04-06 18:00
Despite the hype, and no doubt in part because of rain, NHRA's Four-Wide Nationals didn't do much to move the ratings on ESPN2.
Saturday qualifying, in good weather, produced a 0.4 rating. That's the same as the average of last year's qualifying shows. The 0.4 translates to a household average of 409,000 and 556,000 viewers.
Saturday qualifying, in good weather, produced a 0.4 rating. That's the same as the average of last year's qualifying shows. The 0.4 translates to a household average of 409,000 and 556,000 viewers.
Despite the hype, and no doubt in part because of rain, NHRA's Four-Wide Nationals didn't do much to move the ratings on ESPN2.
Saturday qualifying, in good weather, produced a 0.4 rating. That's the same as the average of last year's qualifying shows. The 0.4 translates to a household average of 409,000 and 556,000 viewers.
Sunday's eliminations, interrupted by rain, earned a 0.6 -- up slightly from the 0.5 that (then two-wide) race drew in 2009, which also was the average for all finals. The 0.6 means a 525,000 household and 784,000 viewer average.
Monday's Four-Wide finals got only a 0.2 rating.
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