Traci Hrudka, Chairman of the Quarter Mile Entertainment Foundation has announced that long-time performance industry icon, Moroso Performance Products, Inc. (Guilford, Conn.) has become the first corporate sponsor to support the Foundation’s effort to document the history of drag racing and the performance aftermarket.

“I am so pleased to have Moroso become a part of this effort,” said Ms. Hrudka. “Moroso Performance Products has been a key component of the growth of the performance aftermarket. Dick (Moroso) was one of the pioneers who epitomize what the PROJECT 1320 effort is about.

Traci Hrudka, Chairman of the Quarter Mile Entertainment Foundation has announced that long-time performance industry icon, Moroso Performance Products, Inc. (Guilford, Conn.) has become the first corporate sponsor to support the Foundation’s effort to document the history of drag racing and the performance aftermarket.

“I am so pleased to have Moroso become a part of this effort,” said Ms. Hrudka. “Moroso Performance Products has been a key component of the growth of the performance aftermarket. Dick (Moroso) was one of the pioneers who epitomize what the PROJECT 1320 effort is about.

“Dick was a fearsome competitor with his Modified Eliminator Corvettes on the NHRA circuit, and he was just as fearsome as a businessman, growing his company and the industry.  I have to believe Dick would be justifiably pleased to see his company be the first to support this effort.

“I want to thank his son, Rick and Thor Schroeder, Moroso’s Director of Sales & Marketing for their belief in and support of this undertaking.”

“Moroso Performance Products is proud of our role in the industry and for what the industry is today,” said Rick Moroso. “When approached about this project we knew that the story had to be told and what better way than by the people who were part of it.

“We are excited about helping write the next chapter and for our role in helping preserve the history of Drag Racing and the industry built from it.”

The Quarter Mile Entertainment Foundation is a pending 501(c)(3)not-for-profit foundation, which is producing PROJECT 1320, a documentary film series about the history of drag racing and the parallel growth of the performance automotive aftermarket.