Capitol Auto Group, a Salem Oregon-based auto dealership, will continue to sponsor Rich Bailey’s blown alcohol dragster team for the 2010 season. The sponsorship, which started in 2000 is one of the longest running of any current NHRA sportsman racing teams.

Bailey attributes the long standing partnership to making the race team’s marketing program equal to a full time job.

“When I first received this sponsorship I never thought I would get another opportunity like it again so I made sure to over-deliver on exposure and put marketing ahead of everything else,” Bailey said. "Marketing means getting the car out in front of as many people as possible and being a good representative for the company.

Capitol Auto Group, a Salem Oregon-based auto dealership, will continue to sponsor Rich Bailey’s blown alcohol dragster team for the 2010 season. The sponsorship, which started in 2000 is one of the longest running of any current NHRA sportsman racing teams.

Bailey attributes the long standing partnership to making the race team’s marketing program equal to a full time job.

“When I first received this sponsorship I never thought I would get another opportunity like it again so I made sure to over-deliver on exposure and put marketing ahead of everything else,” Bailey said. "Marketing means getting the car out in front of as many people as possible and being a good representative for the company.

"In the last few years it became noticeable that the race car has become a big part of the Capitol brand as the car is often seen at major local events and has become part of the Salem landscape. The car is always on display or at a parade if not racing during the summer months and the team allows kids to sit in the car making it one of the most photographed and remembered race cars based in Oregon.  The team’s website has reached over 700,000 hits so far this year."

In celebration of the decade long partnership with Capitol, the team will have a “Decade of Speed” theme which includes a specially designed retro t-shirt and hero card printed to mark the occasion. 

“It’s a testament to the uniqueness of the sport and our strong marketing program that keeps Capitol coming back," Bailey said. "I would like to thank Scott and Carrie Casebeer as well as Mike Long for making us a part of the Capitol family for such a long time."

Capitol Auto Group sells Chevrolet, Cadillac, Honda, Toyota, Scion and Subaru vehicles in addition to certified pre-own cars. They also have an award winning service department and body shop. 

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