Leading internet drag racing magazine CompetitionPlus.com announced today that Attitude Apparel will be its title sponsor in 2010.

Rodger Brogdon, owner of Attitude Apparel, recently purchased the t-shirt company with plans to exceed being more than just a trailer selling souvenirs on the NHRA’s Manufacturer’s Midway. The successful businessman and driver of the Charter Communications Pro Stocker plans to advance the company into the extreme sports lifestyle industry during 2010.  

Brogdon believes aligning his program with one of the most popular drag racing news websites provides the perfect starting point.

Leading internet drag racing magazine CompetitionPlus.com announced today that Attitude Apparel will be its title sponsor in 2010.

Rodger Brogdon, owner of Attitude Apparel, recently purchased the t-shirt company with plans to exceed being more than just a trailer selling souvenirs on the NHRA’s Manufacturer’s Midway. The successful businessman and driver of the Charter Communications Pro Stocker plans to advance the company into the extreme sports lifestyle industry during 2010.  

Brogdon believes aligning his program with one of the most popular drag racing news websites provides the perfect starting point.

“It’s a matter of trust and I believe CompetitionPlus.com provides the perfect opportunity to market my company to the drag racing community,” said Brogdon. “I believe our alignment with CompetitionPlus.com provides us with an excellent value for the marketing investment. I am looking forward to a long relationship.”

CompetitionPlus.com recently celebrated its tenth year of publication and looks forward to a long-term relationship with Attitude Apparel and Brogdon.

“In drag racing, being successful is all about having the right attitude,” said Bobby Bennett, publisher and editor of CompetitionPlus.com. “And today, we have the perfect attitude with Attitude Apparel to step up our program. The last eighteen months has been a challenge for CompetitionPlus.com and now in 2010, we will have the resources we need to get the job done the way it needs to be. Drag racing fans who keep up with the sport through the internet are the real winners today.”

Race fans will be updated with the latest Attitude Apparel products through CompetitionPlus.com through ads and marketing newsletters. As part of the agreement, Attitude Apparel will receive naming rights as well as an advertising presence on every page of the magazine. There will also be an Attitude Apparel page on CompetitionPlus.com featuring the latest in new products and news surrounding Rodger Brogdon Racing.

Since 1999, CompetitionPlus.com has published over 20,000 news items and feature stories. The continuous flow of news updates and large readership of CompetitionPlus.com are key elements for Brogdon’s future vision.

“I have large goals for Attitude Apparel and I know it’s going to take a while to get there but I’m in this for the long haul,” Brogdon said. “We’re going to do what it takes to promote it the right way. We plan to get creative.

“Drag racing will be our starting point and as this grows, we plan to venture into other forms of motorsports and entertainment. This is going to be more than just a t-shirt company. We plan to become more than a lifestyle company when it’s all said and done.”  

Attitude Apparel’s new website for 2010 is currently under construction and will be completed by January.

 

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