An ownership group that includes Maple Grove Raceway has purchased the Super Chevy Show from president and owner Roger Gustin.
 
Super Chevy Show Weekend Inc. completed the sale this week and is in the process of setting up a schedule for 2010.
 
“We’re proud to be a part of the new ownership group of the Super Chevy Show,” said Maple Grove Raceway vice president/general manager Lex Dudas. “Having Super Chevy and a group of great tracks participating in this program, it will elevate this series to new heights.”
 
SCSW includes Maple Grove and nine other tracks. The series offers drag racing, car shows, swap meets and collector cars for sale. Super Chevy has been an annual event at Maple Grove since 1985. The event this past July drew 600 racers and thousands of fans.
 
In 2009, the show was put on at 15 different venues from coast to coast.
 
“Now is the time for major changes in the world of motorsports and I think the owners of SCSW will bring a new dimension to the series and will work to make sure the series is around to celebrate more milestone anniversaries in the future,” Gustin said. “My family and I have been involved with the series for several years and we are proud that we were able to help the sport grow by working with great sponsors, participants, tracks and Super Chevy Magazine while cultivating the best fans around.”

Forward Sports Marketing will be the national event coordinator for the series. The agency will work with each of the 10 tracks to ensure there is uniformity with the schedule and format at each event. Adding localized elements to each event, however, is what will make the 2010 season unique.

“We are going to work with each of the tracks to make sure there is consistency on some levels, but the tracks will also be able to put a local emphasis on the event," Forward Sports Marketing’s Ryan Haas said. “We will manage the series at a national level and will empower the track operators to manage their specific event to give fans and participants exactly what they want.”

Haas said the new owners have a passion for creating the best possible product for fans, participants and sponsors.

“Forward Sports Marketing and the track owners are working to develop new feature attractions for the drag racing portion of the show, and we are already in discussions about adding collector car auctions and televised broadcasts to all events,” Haas said. “The owners are going to make some exciting changes. We’re going to pay more attention to the car show and add some elements to the events that will attract greater numbers of fans and car enthusiasts.”

Super Chevy Magazine will maintain an exclusive partnership with the series to provide readers and fans the best and most up-to-date information possible.

Advertisement