Rocky, a manufacturer of premium outdoor, work, and Western footwear, has inked a deal with Kalitta Motorsports to be a primary sponsor of Doug Kalitta’s No. 50 Top Fuel dragster at the Summit Racing Equipment NHRA Nationals in Norwalk at Summit Motorsports Park June 25-28.

This exciting new partnership includes an original paint scheme for the race car, which will prominently feature the Rocky logo, as well as a name change to the Rocky Boots Top Fuel dragster for the event and activities around it.

“The Kalitta team has turned vehicle overhauls into an amazingly speedy science by living and breathing the same motto Rocky Work lives by: 'Work smarter not harder,' ” said Chris Lorenzo, marketing manager for Rocky Work. “Kalitta fans, people we want to reach, make that connection.”

Rocky, a manufacturer of premium outdoor, work, and Western footwear, has inked a deal with Kalitta Motorsports to be a primary sponsor of Doug Kalitta’s No. 50 Top Fuel dragster at the Summit Racing Equipment NHRA Nationals in Norwalk at Summit Motorsports Park June 25-28.

This exciting new partnership includes an original paint scheme for the race car, which will prominently feature the Rocky logo, as well as a name change to the Rocky Boots Top Fuel dragster for the event and activities around it.

“The Kalitta team has turned vehicle overhauls into an amazingly speedy science by living and breathing the same motto Rocky Work lives by: 'Work smarter not harder,' ” said Chris Lorenzo, marketing manager for Rocky Work. “Kalitta fans, people we want to reach, make that connection.”

Team owner and drag racing legend Connie “the Bounty Hunter” Kalitta added, “We’re excited about this partnership because everyone knows Rocky makes great work and hunting boots, and we want only the best for our team!”

Rocky and Team Kalitta have also teamed up to give a lucky race fan the Experience of a Lifetime. Rocky’s Experience of a Lifetime sweepstakes will award one winner an all-expense-paid trip to the NHRA Las Vegas Nationals at The Strip at Las Vegas Motor Speedway Oct. 29-Nov. 1. For information and to enter, log on to www.rockyboots.com.

The Rocky Boots Top Fuel dragster will be on display Wednesday, June 24, at Fin, Feather & Fur Outfitters in Ashland, Ohio, from 4 to 7 p.m. Doug Kalitta and the Rocky Boots team will be on hand to sign autographs and start the 500-cid engine of the nitro-fueled racing machine at 6:45 p.m. The event is open to the public.

Rocky Boots is the Official Footwear of Kalitta Motorsports. 

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