NHRA announced that it has launched the first phase of its mobile storefront for NHRA fans to access a growing library of NHRA wallpapers, ringtones and interactive applications.More than 20 NHRA specific wallpapers, including the traditional NHRA oval as well as other vintage NHRA logos, along with ringtones for a fuel car launch and idle, among others, are now available for download at www.nhra.com.

Both wallpapers and ringtones are being offered to consumers for a flat rate of $1.99 each. 

 

NHRA announced that it has launched the first phase of its mobile storefront for NHRA fans to access a growing library of NHRA wallpapers, ringtones and interactive applications.More than 20 NHRA specific wallpapers, including the traditional NHRA oval as well as other vintage NHRA logos, along with ringtones for a fuel car launch and idle, among others, are now available for download at www.nhra.com.

Both wallpapers and ringtones are being offered to consumers for a flat rate of $1.99 each. 

“The launch of NHRA’s mobile storefront delivers motorsports fans a new option for downloading NHRA’s unique content to their cell phones,” said Nour-Dean Anakar, president and COO of Digital Orchid. “Part of that offering will be access to real-time applications that provide NHRA fans with unprecedented mobile access to POWERade Series news, stats and results – an offering that emphasizes Digital Orchid’s commitment to helping our partners get their content to the mobile market.”

NHRA and Digital Orchid, the leading mobile content developer for wireless media, entered a multiyear partnership last season to provide NHRA fans with mobile application options for their cell phones.

NHRA and Digital Orchid also are working together to develop real-time data applications from NHRA POWERade Series events, including results, news, points, track audio, statistics, screen savers and driver profiles.