I just read your article and I continue to wonder why the Glendora suits don't at least consider paying more attention to the sponsors. Having just hired a lady to do just that, she will be at least a year in getting feed back....another year in getting somebody to listen, another year of losing another sponsor to NASCAR or another series where their ROI is better because nobody listened, another year looking for her replacement because the suits didn't like what she was saying.....etc.
Keep the good stuff coming. - John Blake
ASHER RESPONDS -
" I continue too wonder why the Glendora suits don't at least
condider paying more attention to the sponsors."
Your line. My answer: They think they ARE paying attention to the
sponsors, so if they think they're already doing a good job, why
would they change?
Last year there was a sponsor meeting during which a senior member of
the marketing department outright lied to those in attendance. The
worst part of it was they knew they were being lied to, which
resulted in an even more negative attitude towards the organization,
but NHRA just didn't appear to "get it." - Jon Asher