JON ASHER'S TAKE ON THE POINTS
Wed, 2006-08-30 20:00
Deja vu all over again. When NASCAR came out with their new 'Chase' program
three years ago all the boo birds complained about the change. Racers strongly
resist change. I was at the NHRA Bristol Springnationals in 1966. I walked
over and looked at the oval track. The seats were all on the front stretch and
they were just concrete steps not actual seating. I figured if everybody sat
cheek to cheek they might get 20,000 people in the stands at that time. Today
Bristol holds in excess of 160,000 fans and this on a one half mile track. I
have attended races at Bristol over the years and the growth has been phenomenal
to say the least. NASCAR under Brian France figured out quite quickly that they
weren't in the racing business but rather the entertainment business. The 'Race
for the Chase' has garnered them tons of media attention. Traditional 'stick
and ball' sportscasters are all of a sudden looking at NASCAR. Tom Compton is
to be congratulated for his new plan. Instead of NASCAR'S ten cars he has gone
to eight cars. Why? That's the traditional number of cars in an elimination
bracket. Yes, teams, sponsors and fans will complain. But this will be good
for the sport as it will generate interest and discussion in and by the media.
Motorsports must compete with all forms of other attractions in the market. The
trick is to maximize our sport's exposure to offset the impact of stick and ball
sports, the internet, movie theaters, movie videos and many other attractions.
People only have so much discretionary disposable income and that income will go
to the ones getting their attention. The fact that I own an NHRA track does not
affect my opinion. NHRA does many things well but also some things poorly (can
you say Pro Mod and race results on website?). This move is good for the sport,
the racers, the sponsors, the fans and the media. - Dave Mathers
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