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Ed Clark, president and general manager of Atlanta Motor Speedway, is excited about the upcoming season and the speedway’s new “Classic Southern” branding campaign. The track is honoring Georgia by using all Georgia-grown ingredients for concessions like Cherry Coke, Pulled Pork, Coca Cola Chilli and a QuikTrip specialty Peanut Butter and Jelly Milkshakes.

Atlanta Motor Speedway is hosting the QuikTrip 500 Sunday, Feb. 28, where there will be a new event called The AMS Fest for all the racegoers. The fan festival will feature fire pits, live music, a new Fan Zone and Kid Zone. Ed Clark is using Marcus Smith as an example, stating that he wants to “sell more fun”, the Speedway isn’t going to sell tickets over $99. They will also give credits for an event that is cancelled due to weather.

The QuikTrip 500 is partnering with Folds of Honor, a scholarship program that helps give to families that have lost spouses in the armed services, again this year.

Last season, Joey Logano donated $50,000 to Folds of Honor after coming in fourth in the QuikTrip 500.