In September John Force Entertainment released a behind the scenes video promoting the creation of the :30 second commercial for sponsor System 51. In addition to the behind the scenes video a blooper video was also recently released. Today the actual commercial premiered on YouTube and will air during the Auto Club NHRA Finals this weekend at Auto Club Raceway in Pomona in the John Force Racing midway. JFE wrote, filmed and edited a commercial for new John Force Racing sponsor System 51. The commercial features JFR drivers John Force, Brittany Force and Courtney Force. The entire commercial was shot and edited at the JFE Yorba Linda, California headquarters. Fans can watch the commercial here: http://youtu.be/VpY6qymJfPc

In September John Force Entertainment released a behind the scenes video promoting the creation of the :30 second commercial for sponsor System 51. In addition to the behind the scenes video a blooper video was also recently released. Today the actual commercial premiered on YouTube and will air during the Auto Club NHRA Finals this weekend at Auto Club Raceway in Pomona in the John Force Racing midway. JFE wrote, filmed and edited a commercial for new John Force Racing sponsor System 51. The commercial features JFR drivers John Force, Brittany Force and Courtney Force. The entire commercial was shot and edited at the JFE Yorba Linda, California headquarters. Fans can watch the commercial here: http://youtu.be/VpY6qymJfPc

Ashley Force Hood, president of John Force Entertainment, wanted to do a fun commercial that the fans would enjoy, “When we sat down to write out ideas for this spot, we wanted to do something memorable, that viewers would want to share with their friends. My dad can be such a ham at times, and this was the perfect opportunity to take advantage of that, and promote the System 51 products in the process. The first thing that came to mind when we thought waxes and polishes was obviously John Force looking sexy while detailing his car. There was really no question in my mind that this was the perfect choice for a commercial!” joked Force Hood.

“This was a really special project because I also got to work with my sisters Brittany and Courtney and it’s not every day you get to tell your dad to look more seductive,” added Force Hood. “So we had the girls’ hair and make-up done and cleaned dad up of course, but the real star of the shoot was the sparking 10,000 horsepower funny car, thanks to the System 51 products.”

SYSTEM 51 is a one step, high tech auto polish for removing properly color sanded scratches, swirl marks and other paint imperfections. SYSTEM 51 uses the nanotechnology of engineered microscopic particles to safely polish paint to a perfect finish – with one simple, water-based product. No burn through. No swirls. Visit www.SystemFiftyOne.com for more information, and visit their midway at the Auto Club Finals in Pomona, CA, November 7-10 next to the John Force Racing midway.

"With this being our first year as an official JFR team sponsor, it was refreshing to be embraced so whole-heartedly by the entire JFR family. As we got the ball rolling, System 51 was also searching for a vendor who could fulfill our current video production needs,” said Jeremy Porrazzo, president System 51. “When we learned about the John Force Entertainment crew, we recognized it would be a monumental luxury to have all of our needs satisfied under one roof. The entertainment team immediately stepped up to the plate and has gone above and beyond our wildest expectations during the entire process. We could not be happier with finished product and we're excited to see what the future holds for both System 51 and the JFR team."

JFE has had the opportunity to work on many different video projects over the years with their team sponsors including Castrol, Ford, Auto Club, Mac Tools, BrandSource, Freightliner, PPG, Gates Belts, Earl's, Racer's For Christ, and John Force RaceStation. The System 51 commercial was shot with the Red Digital Epic camera.