PERTRONIX PERFORMANCE BRANDS POISED FOR CONTINUED GROWTH WITH NEW INVESTMENT PARTNERS

 

PerTronix Performance Brands, a leader in aftermarket automotive products including Ignition, Exhaust and Fuel Systems, announced today the completion of a growth investment transaction with Charger Investment Partners (“Charger”), a private equity firm based in El Segundo, CA.

“PerTronix Performance Brands is committed to driving growth and has proven success with the acquisition of two industry-leading brands, Aeromotive Fuel Systems, and Taylor Cable Products, in the past 13 months. Charger’s operational knowledge and investment background brings value to our organization and will support the growth of our brands and the ability to leverage future opportunities,” said, Robyn Hetland, CEO.

“We were not only impressed with the remarkable performance PerTronix Brands has been able to achieve but also the genuine devotion the team has for the company and the products they produce. These strengths combined with Charger’s ability to provide resources and position PerTronix Brands to grow to the next level and beyond is a winning combination,” said Kimberly Pollack, Partner at Charger Investment Partners.

PerTronix Brands has a rich history of industry involvement and fosters an enthusiast culture that is tied directly to the quality and innovation their products bring to the market and their reputation for superior customer satisfaction.

Charger Investment Partners
Based in El Segundo, California, Charger Investment Partners is a private equity firm that invests in dynamic small
and mid-sized companies primarily in the industrial, services, and consumer industries that can benefit from
Charger’s partnership and value enhancement expertise. The firm’s principals have decades of experience
successfully building market-leading companies and utilizing an operationally focused, flexible capital approach
that encompasses a variety of transaction types including ownership transitions, corporate carve-outs, and
recapitalizations.

PerTronix Performance Brands
PerTronix Performance Brands houses the automotive aftermarket’s top shelf manufacturers of performance
products. From ignition product to exhaust systems for Hot Rods, Custom and Muscle Cars to Trucks and
Motorcycles, PerTronix Performance Brands industry savvy and expertise provide spark, horsepower, sound, and
unrivaled performance for nostalgic to modern enthusiasts alike. PerTronix Performance Brands include PerTronix
Ignition products, JBA Performance Exhaust, Doug’s Original Headers, Patriot Exhaust, Compu-Fire, Spyke.
Aeromotive Fuel Systems, and Taylor Cable Products

Pertronix Ignition Products
Pertronixbrands.com | 440 E. Arrow Hwy - San Dimas, CA 91773 | 909-599-5955
PerTronix manufactures the aftermarket's finest ignition products for enthusiasts who want to upgrade the spark
in their system resulting in a noticeable gain in horsepower. PerTronix ignition products are maintenance-free
systems that are unparalleled in the industry.

JBA Performance Exhaust
JBA manufactures exhaust systems for the performance enthusiast and is acclaimed for our CAT4ward design
producing massive power gains. JBA leads the competition in environmental consciousness owning more CARB
E.O.'s than any other exhaust manufacturer.

Doug’s Original Headers
Doug's Original Headers are a fixture in the automotive aftermarket, pioneering quality, performance products for
decades. Unlike the competition, Doug's Headers prides themselves on superior design detail resulting in a hasslefree installation for any application.

Patriot Exhaust
Patriot manufactures superior exhaust systems for the Street Rod, Custom and Muscle Car aficionado. Developed
by enthusiasts, Patriot drives the product line with an eye on quality and a mindfulness for value surpassing the
competition in our lane.

Compu-Fire
Compu-Fire provides stock replacement ignition modules and starters for both VW and motorcycle applications.
Unlike other aftermarket products, Compu-Fire offers more robust performance and quality in its longevity.

Spyke
Spyke starters and charging systems are the go-to brand for the garage builder who loves to get his hands dirty. A
host of options at desirable price points keep spike riding out ahead of the competition.

Aeromotive
For over two decades, Aeromotive has been committed to designing and manufacturing the highest quality fuel
systems and components for OE applications and the automotive aftermarket. A brand backed by integrity and
reliability, a passion for performance and a hands-on, real-world approach drove Aeromotive to its position as
industry leader in fuel management.

Taylor Cable Products
Taylor Cable is well-known for product quality and customer satisfaction in the automotive performance and
racing markets. Founded in 1923 by John Taylor, the company became renowned for its invention of the universal
battery cable as we know it today taking a product specific to an automobile application and reducing the need to
manage the product line across multiple applications. With this success, it was not long before high performance
ignition wire sets and wiring harnesses joined the Taylor Cable product line.

 

 

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