NHRA and producers of the popular drag racing show Pinks®, Stephen Pullin and Jack Schaeffer, have agreed to create, develop and produce media properties including new racing competitions, new events and television programs. The first project, NHRA Unleashed, will celebrate pure American horsepower in an interactive festival environment.
Pullin and Schaeffer’s Disrupt/ive Studios, and NHRA, will explore and develop innovative properties focused on wide open wheel-standing heads-up competition embracing the car enthusiast, the roots of NHRA. NHRA Unleashed is the first of these properties, to be staged in 2010, in Atlanta, Indianapolis, Columbus, Ohio, and Gainesville, Fla. A schedule of events is listed below. The plan is to expand NHRA Unleashed to other premier drag racing facilities in the United States in 2011.