Once the favorite pastime of some in the grandstands, betting on drag racing is soon headed mainstream.

NHRA officials announced today, in an exclusive partnership with ALT Sports Data, a prominent provider of sports data and analytics solutions, that they will serve as the sole distributor of sports betting data for NHRA Mission Foods Drag Racing Series events. Hailing from San Diego, ALT Sports Data is known for supplying exclusive and official trading and consumer data, with plans to introduce legal and official sports betting on NHRA drag racing events.

ALT Sports Data’s expertise in providing official trading data and consumer information has led to a partnership with NHRA, setting the stage for legal sports betting on NHRA Mission Foods Drag Racing Series events. Through this collaboration, NHRA fans can access real-time statistics, odds, and insights to enhance their engagement with the sport. The partnership with ALT Sports Data aims to provide fans a richer experience, fostering deeper connections with race teams and a better understanding of on-track activities.

NHRA Vice President and Chief Development Officer Brad Gerber expressed excitement about the partnership with ALT Sports Data, calling it a significant step forward for NHRA. 

“We’re thrilled to partner with ALT Sports Data, which is a proven and highly-respected name in the sports data world, and this represents the start of an exciting and bold new step for NHRA,” NHRA Vice President and Chief Development Officer Brad Gerber said. “Partnering with ALT Sports Data puts NHRA on the best path forward to work with legal and official sports betting entities. It’s going to be a terrific way for our fans to engage and interact with NHRA drag racing on a whole new level.”

Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data expressed enthusiasm for the partnership and highlighted his company’s commitment to enhancing the fan experience across various sports. 

“At ALT Sports Data, we are committed to enhancing the fan experience and driving engagement in the sports we admire,” Ballard said. “Our collaboration with NHRA will provide a gateway for a broader audience to immerse themselves in the excitement of the world’s premier drag racing series through legal sports betting.”

Through this collaboration, ALT Sports Data aims to provide a gateway for fans to immerse themselves in the thrill of the NHRA Mission Foods Drag Racing Series through legal sports betting. The partnership is expected to bring a wider audience, enhancing the overall engagement with NHRA drag racing.