JAGERMEISTER RETURNS WITH NAYLOR IN 2007
Tue, 2006-09-26 19:10
Sidney Frank Importing Co. Inc., the importer of Jägermeister Liqueur,
has announced that it will continue its primary sponsorship of Max
Naylor’s NHRA Pro Stock team. Jägermeister’s groundbreaking sponsorship
of the team, which began in 2006, marked the first time a distilled
spirit became a major sponsor of any NHRA team.
Said team owner Naylor, “This is a dream come true. Jägermeister has been a wonderful sponsor, and the fans have certainly noticed. Jägermeister has raised the NHRA party level up a notch and set the standard as a team sponsor. As they have added more to the NHRA experience, they have gained loyal customers throughout the country.”
Sidney Frank Importing Co. Inc., the importer of Jägermeister Liqueur, has announced that it will continue its primary sponsorship of Max Naylor’s NHRA Pro Stock team. Jägermeister’s groundbreaking sponsorship of the team, which began in 2006, marked the first time a distilled spirit became a major sponsor of any NHRA team.
Said team owner Naylor, “This is a dream come true. Jägermeister has been a wonderful sponsor, and the fans have certainly noticed. Jägermeister has raised the NHRA party level up a notch and set the standard as a team sponsor. As they have added more to the NHRA experience, they have gained loyal customers throughout the country.”
Jägermeister Racing’s first year included the creation of a thrilling traveling billboard and hospitality tent as well as one of the season’s most dramatic crashes followed by a “resurrection” race to the quarterfinals. At age 53, Naylor is in the running for the NHRA rookie of the year.
The Jägermeister pit has become a center of excitement and activity on race weekends, and the team promises to bring even more to each race. In addition to Jägermeister promotional models, giveaways, and the Jägermeister hospitality tent, the team plans more Jägermeister Rock and Racing events in the coming season. Jägermeister-sponsored bands will play during race weekends, making each race a complete event. “We’ll be turning up the volume on and off the track,” said Bill Nychay, director of marketing/sponsorship for Naylor Racing.
“We could not have picked a better ambassador to represent our product,” said Lee Einsidler, CEO of Sidney Frank Importing. “Max Naylor and all at Naylor Racing have been exceptional in spreading the spirit of Jägermeister. We’re looking forward to another exciting year at the track.”
Said team owner Naylor, “This is a dream come true. Jägermeister has been a wonderful sponsor, and the fans have certainly noticed. Jägermeister has raised the NHRA party level up a notch and set the standard as a team sponsor. As they have added more to the NHRA experience, they have gained loyal customers throughout the country.”
Sidney Frank Importing Co. Inc., the importer of Jägermeister Liqueur, has announced that it will continue its primary sponsorship of Max Naylor’s NHRA Pro Stock team. Jägermeister’s groundbreaking sponsorship of the team, which began in 2006, marked the first time a distilled spirit became a major sponsor of any NHRA team.
Said team owner Naylor, “This is a dream come true. Jägermeister has been a wonderful sponsor, and the fans have certainly noticed. Jägermeister has raised the NHRA party level up a notch and set the standard as a team sponsor. As they have added more to the NHRA experience, they have gained loyal customers throughout the country.”
Jägermeister Racing’s first year included the creation of a thrilling traveling billboard and hospitality tent as well as one of the season’s most dramatic crashes followed by a “resurrection” race to the quarterfinals. At age 53, Naylor is in the running for the NHRA rookie of the year.
The Jägermeister pit has become a center of excitement and activity on race weekends, and the team promises to bring even more to each race. In addition to Jägermeister promotional models, giveaways, and the Jägermeister hospitality tent, the team plans more Jägermeister Rock and Racing events in the coming season. Jägermeister-sponsored bands will play during race weekends, making each race a complete event. “We’ll be turning up the volume on and off the track,” said Bill Nychay, director of marketing/sponsorship for Naylor Racing.
“We could not have picked a better ambassador to represent our product,” said Lee Einsidler, CEO of Sidney Frank Importing. “Max Naylor and all at Naylor Racing have been exceptional in spreading the spirit of Jägermeister. We’re looking forward to another exciting year at the track.”
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