The unfortunate realities of life mean that, in a down-a-couple-of-cylinders economy, one business is off-to-the-races like Tony Schumacher and the U.S. Army Top Fuel team. 

Crisis Communications.

Just ask Tiger Woods. Toyota. Jesse James.  Mark McGwire. Alex Rodriguez. Or other names-of-note forced to hire experts to help formulate a message – and a strategy to convey it – following unhappy news.

The NHRA organization, however, is in the midst of something else:

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