There are race promoters, and then there is Bill Bader Jr.

He is the second generation of a drag racing family which resurrected the old drag strip in Norwalk, Ohio, outside of Cleveland, from just a place where the old school hot rodders raced instead of on the street. The once decent race track, now considered one of the crown jewels on the NHRA Full Throttle Drag Racing Series as Summit Motorsports Park, regularly packs the house.

Listen in as CompetitionPlusAudio.com's Kathy Fisher talks promotion with the front man for the family who made $1 for a pound of ice cream famous.