JUSTIN ASHLEY GETS A SHOT WITH NEWLY ANNOUNCED CO-PRIMARY SPONSOR VITAC SHOT

by Bobby Bennett; Photo by Ron Lewis    Fri, 2021-09-17 20:52

 

Justin Ashley has been proficient when it comes to bringing in sponsorship for outside of the mainstream companies. Friday at zMax Dragway, the 2020 Rookie of the Year introduced another new marketing partner. 

Ashley announced VitaC Shot, an energy-boosting supplement mixture of Vitamin C, caffeine, magnesium, and Zinc, to provide sustained energy with zero sugar. 

"I could not think of a better company for our program to partner with, than this company right here, and we're grateful for the opportunity, and we're looking forward to it," said Ashley. "The great part about it is, it has the caffeine in it, it has the energy, but it's more about the vitamins. It's more about the minerals that are going to provide you with good health and make you healthy the right way, which is something that I absolutely love. 

"I knew when Chip Lofton brought me this opportunity, having had a relationship in a professional capacity and a personal capacity with Chip, that this was a great product. He's a great guy, and I'm just excited to continue working closely with Chip and working with Vita C Shot. And I think it fits in with our program perfectly, exactly what we want to do.

Ashley has built the Davis Motorsports dragster into a 320-mph billboard with healthy living with additional backing from Daily Crave Healthy Food Snack and RISE Brewing.

It's no coincidence Ashley's primary sponsors are pandemic-focused entities, Smart Sanitizer to improve sanitary health and now VitaC Shot, to create a stronger immune system. 

"We're living in a different world than we were before, just a few years ago," Ashley explained. "So I think that a lot of these products like VitaC Shot have come to the forefront, and they're looking for opportunities to brand. They're looking for B2B opportunities. And I think that our racing program provides great opportunities to do that and capitalize in some different areas of the market. 

"I think that part of it was by design, but at the end of the day, you have to have a good team around you. I'm fortunate to be blessed and surrounded by a lot of really great people to help me, Chip being one of them. And I think that it's nice to see a product like this come full circle and be welcomed at the NHRA."

 

 

 

 
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