Siberian Coolers will take the jump into the Nitro ranks with two-time NHRA Funny Car World Champion Cruz Pedregon, as an associate sponsor for the 2019 NHRA Mello Yello Drag Racing season.

“It is very exciting to have new companies come onboard with us and into the sport of drag racing,” said Caleb Cox, Cruz Pedregon Racing general manager. “Being at the race track for anywhere between 12 to 15 hours a day, we need to make sure that the team’s drinks are staying cold throughout the day, which makes Siberian Coolers an ideal match for what we do. They are perfect for every professional to sportsman racer and it’s great for any outdoor activity you may have.” 

Founded in 2015 beneath the mountains of Bozeman, Montana, Siberian Coolers was born from the idea that everyone deserves a high quality cooler. Driven by a passion and enthusiasm for the outdoors, the mission was to develop a cooler that anyone could use in their own everyday outdoor adventures, be it fishing, hunting the back country, hiking, or just picnicking or tailgating with friends and family.  

"Our focus this year has been to continuously build upon our momentum and develop awareness of our Siberian Cooler brand in the outdoor market," said Frank Duff, National Sales Manager at Siberian Coolers, “We are extremely excited about partnering with Cruz Pedregon Racing, the decision came easy for Siberian to be associated with this quality team and organization." 

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