Racer and business owner, Chris Bishop has stepped up to give back to the SFG Promotions team. At the JEGS-SFG 500 in Bradenton this past April, you may have noticed the brand new SFG branded flags and crew shirts. These were all thanks to Bishop’s company, 1320 Marketing. 
 
Bishop said, “I raced with SFG last year and had a blast, why not support it”.

With the FTI SFG 350 at Cedar Falls Raceway coming up, we decided to sit down with Bishop to learn more about his racing career and racing businesses: 1320 Marketing and Bishop Performance.
 
1320 Marketing was Bishop’s way of filling in the gap for racers to find sponsorships, create apparel, and market themselves. He felt that finding companies to help racers like himself was difficult. 1320 Marketing now helps racers and race promoters like SFG Promotions with apparel, flags, banners, vinyl wrapping, and more. 1320 Marketing will also be our first-round sponsor for all three races at the upcoming FTI SFG 350.

He also runs Bishop Performance which specializes in Automatic transmission repair. His dad started an auto repair company in 1985 and Bishop was doing sales and transmissions repair right at the racetrack. Once business picked up and it started to get in the way of his personal racing, he decided to separate the two and open the performance side in 1996 that we now know as Bishop Performance. 

Bishop was introduced to drag racing on a family vacation when he was just 15 years old. His family stopped by Firebird Raceway’s weekly test and tune night just to do a little bit of spectating and his dad ended up taking the family grocery getter, a 1979 Impala down the strip. 33 years later, and Bishop is still racing, alternating between high-dollar bracket racing events and following the NHRA Division 5 schedule. 
 
He currently has five race cars in the stable: 2005 Super Gas Corvette which he plans on racing at the FTI SFG 350, 2019 American Dragster, 1970 Buick GS Stocker, 1982 Super Street Camaro, and a 1979 Top Sportsman Malibu. Bishop works closely with Jason Line at Line Performance who does his engine work and Hughes Performance Converters. 

Bishop would like to be able to win a division championship or a national championship. He also has goals of one day racing the SFG Million. One piece of advice he would like to give to aspiring racers is to, “be loyal, no matter what, be loyal”. 
 
Catch Bishop in action at the upcoming FTI SFG 350 June 3-5, 2021, at Cedar Falls Raceway. If you are unable to join us at the track, be sure to tune in to MotorMania TV starting on Thursday.