JUST WONDERING...
FEEDBACK ARTICLE - Up Front with Jon Asher
I just read your article and I continue to wonder why the Glendora suits don't at least consider paying more attention to the sponsors. Having just hired a lady to do just that, she will be at least a year in getting feed back....another year in getting somebody to listen, another year of losing another sponsor to NASCAR or another series where their ROI is better because nobody listened, another year looking for her replacement because the suits didn't like what she was saying.....etc.
Keep the good stuff coming. - John Blake
ASHER RESPONDS -
John:
" I continue too wonder why the Glendora suits don't at least
condider paying more attention to the sponsors."
Your line. My
answer: They think they ARE paying attention to the
sponsors, so if they
think they're already doing a good job, why
would they change?
Last
year there was a sponsor meeting during which a senior member of
the
marketing department outright lied to those in attendance. The
worst part
of it was they knew they were being lied to, which
resulted in an even more
negative attitude towards the organization,
but NHRA just didn't appear to
"get it." - Jon Asher