Note on the Big O vs Dick Maskin situation. Negative consumer reaction is very serious to businesses who depend on good will. There are any number of tire stores in any given area and no one dealer has any better "deal" than any of their competitors. If racers want to protest, check out bigotires.com and go to the various areas to view the companies, locations, contact info, and especially the area on their racing activities. Racing fans in general are loyal to the products that support their form of entertainment. That same equation works in reverse, but only if people will speak up. The bad guys can only win if the good guys keep silent.