Having worked in the past with the legal department at a SEMA company on trademark stuff I understand the importance of protecting trademarks and designs, especially with trade dress issues. However, until reading the Big O vs. Dart I never put the two together. I also see the Overstock.com commercials often and never put them with a tire store either. Sounds like a reach to me and you can use this as testimony, defendants, any time you wish!

Sounds like TBC's legal budget is too big and a VP needs to justify his existence.

Just my $.02. Having worked in the past with the legal department at a SEMA company on trademark stuff I understand the importance of protecting trademarks and designs, especially with trade dress issues. However, until reading the Big O vs. Dart I never put the two together. I also see the Overstock.com commercials often and never put them with a tire store either. Sounds like a reach to me and you can use this as testimony, defendants, any time you wish!

Sounds like TBC's legal budget is too big and a VP needs to justify his existence.

Just my $.02.