ROYAL PURPLE TAKES ADVANTAGE OF SAMPLING OPPORTUNITY WITHIN VIDEO GAME
Wed, 2009-01-21 09:00
High performance lubricant manufacturer Royal Purple and online game
company Cie Studio have partnered to develop a unique integration in
Cie Studio’s popular automotive enthusiast online drag racing game and
social network Nitto 1320 Legends. The integration is unique in that
it will provide consumers the opportunity to virtually sample and
experience Royal Purple products.
The Nitto 1320 Legends online gaming environment allows gamers to buy virtual performance upgrades for their car(s). Gamers then experience the impact of the upgrades to their car’s racing performance and engine life. The game is available as a free download to anyone via the URL www.nittolegends.com. High performance lubricant manufacturer Royal Purple and online game company Cie Studio have partnered to develop a unique integration in Cie Studio’s popular automotive enthusiast online drag racing game and social network Nitto 1320 Legends. The integration is unique in that it will provide consumers the opportunity to virtually sample and experience Royal Purple products.
The Nitto 1320 Legends online gaming environment allows gamers to buy virtual performance upgrades for their car(s). Gamers then experience the impact of the upgrades to their car’s racing performance and engine life. The game is available as a free download to anyone via the URL www.nittolegends.com.
The new version of the game will feature a Royal Purple lubricants package. Gamers will be able to see in the virtual world how upgrading to Royal Purple’s high performance lubricants reduces engine wear and increases horsepower. “It’s the ultimate ‘sampling’ opportunity”, says Royal Purple Marketing VP Mark McFann, “Aftermarket companies need a cost-effective way to let potential customers try their products and the gaming experience is the closest thing to a perfect solution.”
In addition to the being integrated into the game, Royal Purple will sponsor two tournaments during the year that will allow game players to compete for virtual prizes. “Nitto 1320 Legends players are always looking for a competitive advantage. Over 700,000 registered game players will enjoy increased performance by using Royal Purple products in-game which will contribute to brand loyalty and sales in the offline world,” says Cie Studio Senior Vice President Kenny Rudolph, “We applaud Royal Purple for recognizing the huge potential gaming has for reaching young enthusiasts and creating measurable word of mouth buzz within the Nitto 1320 Legends community.”
Royal Purple and Cie Studios are extremely optimistic that this experience will lead to broader efforts across innovative digital platforms in the years to come.
The Nitto 1320 Legends online gaming environment allows gamers to buy virtual performance upgrades for their car(s). Gamers then experience the impact of the upgrades to their car’s racing performance and engine life. The game is available as a free download to anyone via the URL www.nittolegends.com. High performance lubricant manufacturer Royal Purple and online game company Cie Studio have partnered to develop a unique integration in Cie Studio’s popular automotive enthusiast online drag racing game and social network Nitto 1320 Legends. The integration is unique in that it will provide consumers the opportunity to virtually sample and experience Royal Purple products.
The Nitto 1320 Legends online gaming environment allows gamers to buy virtual performance upgrades for their car(s). Gamers then experience the impact of the upgrades to their car’s racing performance and engine life. The game is available as a free download to anyone via the URL www.nittolegends.com.
The new version of the game will feature a Royal Purple lubricants package. Gamers will be able to see in the virtual world how upgrading to Royal Purple’s high performance lubricants reduces engine wear and increases horsepower. “It’s the ultimate ‘sampling’ opportunity”, says Royal Purple Marketing VP Mark McFann, “Aftermarket companies need a cost-effective way to let potential customers try their products and the gaming experience is the closest thing to a perfect solution.”
In addition to the being integrated into the game, Royal Purple will sponsor two tournaments during the year that will allow game players to compete for virtual prizes. “Nitto 1320 Legends players are always looking for a competitive advantage. Over 700,000 registered game players will enjoy increased performance by using Royal Purple products in-game which will contribute to brand loyalty and sales in the offline world,” says Cie Studio Senior Vice President Kenny Rudolph, “We applaud Royal Purple for recognizing the huge potential gaming has for reaching young enthusiasts and creating measurable word of mouth buzz within the Nitto 1320 Legends community.”
Royal Purple and Cie Studios are extremely optimistic that this experience will lead to broader efforts across innovative digital platforms in the years to come.
