Rocky, a manufacturer of premium outdoor, work, and Western footwear, has inked a deal with Kalitta Motorsports to be a primary sponsor
of Doug Kalitta’s No. 50 Top Fuel dragster at the Summit Racing
Equipment NHRA Nationals in Norwalk at Summit Motorsports Park June
25-28.
This exciting new partnership includes an original paint
scheme for the race car, which will prominently feature the Rocky logo,
as well as a name change to the Rocky Boots Top Fuel dragster for the
event and activities around it.
“The Kalitta team has turned
vehicle overhauls into an amazingly speedy science by living and
breathing the same motto Rocky Work lives by: 'Work smarter not
harder,' ” said Chris Lorenzo, marketing manager for Rocky Work.
“Kalitta fans, people we want to reach, make that connection.”