Alexis DeJoria wanted her final race as an NHRA Funny Car driver to be a spectacular experience. She wanted the hospitality experience to be one level higher than that.  

In the midst of race, haulers are arranged for what appears to be a permanent facility aimed to enclose one heck of a going-away party for the Patron-sponsored driver.  

"We definitely don’t have a casual set up this weekend," Allison McCormick, DeJoria's publicist said. "We definitely went all out for Alexis’ last race. We have probably triple the amount of pit space that we normally do for hospitality."

The makeshift facility isn't just for looks.  

"We have one of Alexis’ good friends, Rich Bennett, DJ’ing. He’s a professional DJ, travels all over the world," McCormick said. "We have a photo booth. We have a little lounge area. We have a big Patron bar with everyone’s favorite Patron cocktails. We have a candy bar, catered food. It’s awesome."

Awesome is probably a fair assessment, considering the fact that a few NHRA team owners have come by for a closer inspection.   

Could this be the future of NHRA hospitality?

"That would be cool, right?" McCormick said.