Due to the continued record increases in the cost of raw materials and energy, Yokohama Tire Corporation announced it will increase prices on its consumer tires up to seven percent; medium truck tires and light truck commercial tires up to four percent; and Off-The-Road (OTR) tires up to five percent, effective January 1, 2008.  All three divisions will include in-line adjustments, which will be announced at a later date.

“In addition to raw materials, we’re also seeing record-high transportation and energy costs,” said Dan King, Yokohama vice president of sales. “Unfortunately, Yokohama’s pricing must reflect these costs.”

“In this difficult business climate, Yokohama continues to improve efficiency while leading the way in environmental responsibility among tire makers,” said Jim MacMaster, Yokohama executive vice president, Business Division.