Torco Racing Fuels will be among the more than 2,000 manufacturers showcasing new and innovative products at the upcoming Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada, October 30 – November 2, 2007.

The SEMA show is the only one of its kind, featuring thousands of products that make it possible for drivers to personalize and enhance their vehicle’s appearance, performance, comfort, convenience, safety and fun. 

“The SEMA Show is a virtual playground for industry enthusiasts,” said Janna Beebe-Price, Chief Marketing Officer of Torco Racing Fuels.  “We’re certainly no stranger to the marketplace, it seemed only natural for Torco to get involved this year.”

Produced by the Specialty Equipment Market Association (SEMA), the SEMA Show is a business-to-business event that attracts more than 130,000 automotive professionals each year.

“The SEMA Show is the only place in the world where professionals from the entire automotive specialty-equipment industry come together,” said Peter MacGillivray, SEMA VP of events and communications.  “Featuring more than 2,000 manufacturers, the SEMA Show is where buyers, retailers, distributors and media come to see what the hot, new automotive products are.”

Torco Racing Fuels is an innovator in the Racing Fuel and Power Products industry and will be showcasing a myriad of products; Power Products encompassing all forms of motor-sports from mild street application products all the way up to the professional ranks.