ENDERS SIGNS NEW SPONSOR
Enders purchased the assets of the red Mopar SRT from Don Schumacher at the conclusion of the Mac Tools U.S. Nationals and inked a deal with Revive 10 days later. Founded in the spring of 2006 by CEO Bruce Badgett, this will mark Revive USA's first foray into drag racing. However, they've already experienced the marketing power of motorsports having backed Indy Racing League driver Vitor Meira and Panther Racing for the second half of the '06 season.
"The first drag race I ever attended was the U.S. Nationals in Indy earlier this month and I was sold on the sport and Erica Enders immediately," Badgett said. "Erica is the perfect face for our marketing efforts and her rabid fan base matches our target demographic. In fact, the NHRA fan is a great group of people for Revive -- they're outgoing sports fanatics who support their heroes as well as any other target group we've studied. Weâ€™ve had a great start in racing with the IRL fans and weâ€™ll continue to foster those relationships.
"When you combine the NHRA fan with Enders Racing's proven ability to deliver the business activation required to generate a return on our investment, the decision was easy. We studied dozens of teams and celebrities and concluded this team offers the best combination of presence and business experience anywhere in motorsports.
"In our opinion, NHRA drag racing is on a very impressive upward trend and we just don't see it slowing down any time soon. We're excited to jump on for the ride, especially with someone we consider to be one of the future all-stars of the sport. Erica is very special on and off the track."