NHRA, Motel 6, BRUT® and Nitro Fish Wear have teamed up to select the Motel 6 “Ultimate Nitro Fan” at ten events on the 2007 NHRA POWERade Drag Racing Series schedule.  In conjunction with the “Ultimate Nitro Fan” experience, the BRUT® and Nitro Fish Wear teams have offered access to their teams.  Fans can register for the “Ultimate Nitro Fan” sweepstakes online at NitroRaceFan.com or link to the registration Web site through Motel6.com, BrutRacing.com, Nitrofish.com or NHRA.com.

“We’ve been involved in many motorsports series, and it seems drag racing fans are the most passionate about their racing,” said Eric Studer, senior vice president of marketing services for Accor North America. “Last year’s Ultimate Nitro Fan promotion was a big success for Motel 6 and all our co-op partners.  This year we’ll work with our good friends at Brut and Nitro Fish.”

In advance of the Mopar Mile-High NHRA Nationals in Denver, Colorado on July 14-15, a fan will be chosen as the Motel 6 “Ultimate Nitro Fan.”  The “Ultimate Nitro Fan” and their guest will receive two tickets for the Saturday and Sunday of the event, a full, NHRA-guided tour of the track and its facilities, and will meet FRAM Top Fuel dragster driver Cory McClenathan.

“We are excited to offer this behind the scenes interactive experience to a lucky fan at select NHRA POWERade Series events,” said Glen Cromwell, vice president for national event marketing, NHRA.  “At each of the designated events, The ‘Ultimate Nitro Fan’ will be included in pre-race ceremonies and will be able to enjoy a backstage pass like no other.  NHRA POWERade Series fans are the best in motorsports and we are thrilled to be able to offer this exciting program that rewards their loyalty.” 

Highlighting Saturday’s visit for the “Ultimate Nitro Fan” will be a trip to the VIP starting line viewing area during a Top Fuel or Funny Car qualifying run.  Also, FRAM Top Fuel driver Cory McClenathan will provide a behind the scenes tour of his team’s pit area.  Team drivers will meet with the winner for a photo opportunity and will present the winner with a special Nitro Fish Wear and BRUT® gift package. 

To conclude the ultimate motorsports experience, the “Ultimate Nitro Fan” contest winner will also be introduced on-stage with the professional drivers during Sunday’s pre-race ceremonies and will help present the Motel 6 “Who Got the Light?” award to the winner – the driver who wins a round of eliminations with the closest margin of victory over their competitor.  The introduction and award presentation will be broadcast at the track on the Motel 6 Vision Jumbotron.

Sweepstakes races include: the Mopar Mile-High NHRA Nationals (July 14-15), Schuck’s Auto Supply NHRA Nationals (July 21-22), the Fram Autolite NHRA Nationals (July 28-29), the Toyo Tires NHRA Nationals (Aug. 18-19), the Mac Tools U.S. Nationals (Sept. 1-2), the O’Reilly Mid-South Nationals (Sept. 15-16), the O’Reilly NHRA Fall Nationals (Sept. 22-23), the Torco Racing Fuels NHRA Nationals (Oct. 6-7), the ACDelco Las Vegas NHRA Nationals (Oct. 27-28) and the Automobile Club of Southern California NHRA Finals (Nov. 3-4).