BROWN BULLISH ON JAPANESE STEAKHOUSES AND LIVE ESPN COVERAGE
Count Top Fuel driver Antron Brown as an enthusiastic cheerleader for live National Hot Rod Association racing broadcasts on ESPN.
“It’s very important for our sport to have live TV,” he said Sunday after winning the O’Reilly Auto Parts Nationals at Route 66 Raceway near Chicago. “The best way I can say it for our NHRA Mello Yello Drag Racing is nobody likes leftovers. Nobody wants a show that comes on at midnight that you already ran six hours ago that they watched on ESPN3.
Count Top Fuel driver Antron Brown as an enthusiastic cheerleader for live National Hot Rod Association racing broadcasts on ESPN.
“It’s very important for our sport to have live TV,” he said Sunday after winning the O’Reilly Auto Parts Nationals at Route 66 Raceway near Chicago. “The best way I can say it for our NHRA Mello Yello Drag Racing is nobody likes leftovers. Nobody wants a show that comes on at midnight that you already ran six hours ago that they watched on ESPN3.
“Us being live is a big deal, because our audience is seeing it fresh. You know what I mean? There’s nothin’ like a fresh-cooked meal. That’s why everybody goes to a Japanese steakhouse,” Brown said.
He said, “They saw a fresh meal right there on the racetrack. And all our fans are loving it, and our rating are up [because they’re] seeing all that drama in the pits where we could barely make it to the starting line for the final round. They’re seeing live, raw, NHRA action.”
The broadcast affected Brown directly, alerting him it was time to get himself and his Matco Tools Dragster to the starting line for his showdown against Brittany Force.
“I saw Pro Stock Bike in my trailer – on TV!” he said, referring to the final-round duel between Hector Arana Sr. and son Hector Jr. They were doing a burnout and I said, ‘We’ve got to GO!’ It gets no ‘liver’ than that,” Brown said. “When I saw Hector Jr. beat his dad, I’m like, ‘Pro Stock cars are next. I’ve got to go!’ I’m not even strapped in the car.”
He said he made it to the staging lanes when Funny Car finalists Matt Hagan and Tommy Johnson Jr. were firing up their Don Schumacher Racing Dodge Chargers.
“So,” Brown said, “the live deal is pretty exciting, because it showed us how late we were getting to the staging lanes.”
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