Keystone Automotive Operations, Inc., the leading distributor and marketer of specialty automotive equipment and accessories, has signed an agreement to become the series title sponsor of the NMRA Ford Nationals and the Official Performance Parts Supplier of the NMRA and the NMCA Muscle Car Nationals. Keystone joins forces with ProMedia Events, producers of the leading street-legal motorsport shows in the U.S.

Keystone will leverage the sponsorships by providing the benefits and exposure opportunities directly to its jobbers, who can “sponsor” the event in their area. Since Keystone is a wholesale only distributor, the exposure associated with these sponsorships will help drive sales to retailers in Keystone’s Performance Dealer Network.

Keystone Automotive Joins the NMRA Ford Nationals as Title Sponsor and as Official Performance Parts Supplier for the NMCA Through 2009

Keystone Automotive Operations, Inc., the leading distributor and marketer of specialty automotive equipment and accessories, has signed an agreement to become the series title sponsor of the NMRA Ford Nationals and the Official Performance Parts Supplier of the NMRA and the NMCA Muscle Car Nationals. Keystone joins forces with ProMedia Events, producers of the leading street-legal motorsport shows in the U.S.

Keystone will leverage the sponsorships by providing the benefits and exposure opportunities directly to its jobbers, who can “sponsor” the event in their area. Since Keystone is a wholesale only distributor, the exposure associated with these sponsorships will help drive sales to retailers in Keystone’s Performance Dealer Network.

“Keystone is thrilled to become deeply involved as a sponsor of the NMRA Ford Nationals Series and the NMCA Muscle Car Nationals,” said Ed Orzetti, Chief Executive Officer of Keystone. “Both are great venues for fans and racers alike that provide tremendous entertainment for street performance, drag racing and muscle-car enthusiasts. We will continue to actively participate in elite events like the NMRA and NMCA that are attractive to us in building relationships with our dealers.”

The NMRA and NMCA developed the largest number of serious drag racers through consistent rules and class development combined with the largest all-cash purse and contingency programs in street-legal drag racing – over $3.5 million posted in each series in 2007.

Keystone Automotive sells and distributes specialty automotive products, such as high performance products, light truck/SUV accessories, car accessories and trim items and specialty wheels, tires and suspension parts, to approximately 23,500 wholesale customers in the U.S. and Canada.

“We are very excited to have Keystone Automotive join the NMRA as our overall series sponsor and the NMRA and! NMCA as the official performance parts supplier,” said Charlie Harmon, president of ProMedia Events. “We recognize that Keystone Automotive’s substantial involvement with both series and their relationships with their expansive wholesale customer base will help the NMRA and NMCA continue to grow and maintain their positions as the largest street-legal motorsport shows in the U.S. The NMRA and NMCA series, which attracts qualified, parts-buying performance enthusiasts, will direct hundreds of thousands of racers and fans to Keystone Automotive speed and performance dealers located in each region where we host a national event.”

NMRA and NMCA event action can be found regularly in Car Craft, Popular Hot Rodding, 5.0 Mustang Magazine, Muscle Mustangs & Fast Fords, Modified Mustangs, Muscle Car Review, Mustang Monthly, Mustang & Fords, Fastest Street Car, and Race Pages. All NMRA and NMCA events are nationally televised on Inside Drag Racing and feature same-day video coverage on Power TV Media’s NMRATV.com and StreetLegalTV.com.