HIS RACE CAR IS HIS MARKETING MACHINE

Duane LaFleur might have lost early in Super Gas eliminations at the NHRA U.S. Nationals but the event was a rousing success for the Jiffy-tite fittings executive.

LaFleur staged what he considered to be a successful marketing outing for his employer/sponsor.

“You can’t beat a win-light, but being out here and marketing the product, showcasing it and relating to the racers is extremely important to our objective,” LaFleur said.

LaFleur makes the most of his time at the race track when outside of the cockpit.

“I only have 9.9 to ten seconds in the race car, so this leaves a lot of time to interact with the customers,” explained LaFleur. “You have plenty of time to interact with the customers and the balance is pretty easy between racing and marketing. When you’re focused, it’s like any sport, you stay in your game and it becomes a natural process both in and outside of the car.”

LaFleur, by racing Super Gas and the fact Jiffy-tite’s quick fittings are more of a safety oriented product, doesn’t have to worry about keeping the company’s best parts as a secret from the racing competition. In his world, the more customers, the merrier.

“It’s more of a simplifying of the plumbing,” said LaFleur. “We are here to help people with their plumbing failures. This is my office away from the office.”

All articles and photography published in CompetitionPlus.com are protected by United States of America and International copyright laws unless mentioned otherwise. The content on this website is intended for the private use of the reader and may not be published or reposted in any form without the prior written consent of CompetitionPlus.com.

< Prev		Next >