CP MOTORSPORTS - THEHOUSE.COM ANNOUNCES MULTI-YEAR SPONSORSHIP WITH CHICAGOLAND SPEEDWAY
Chicagoland Speedway and TheHouse.com today announced a multi-year agreement as the entitlement sponsor for multiple levels of NASCAR races through 2019. The agreement begins with TheHouse.com as the entitlement sponsor of the NASCAR Camping World Truck Series, TheHouse.com 225, and the NASCAR XFINITY Series, The House.com 300, on September 15 and 16, respectively. The multi-year agreement expands in 2018 and 2019 as TheHouse.com will own the race weekend by having the rights to all three NASCAR National Series races: NASCAR Camping World Truck Series, NASCAR XFINITY Series and the Monster Energy NASCAR Cup Series.
As the most brand-loyal fans in sports, NASCAR fans enjoy a variety of outdoor activities and TheHouse.com is passionate about equipping everyone from weekend warriors to outdoor enthusiasts with the best outdoor gear on the planet. At each touchpoint, TheHouse.com educates, enriches and invigorates its members to form a symbiotic relationship among cultures, sports and lifestyles for all of your family’s favorite outdoor activities.
“We are thrilled to welcome TheHouse.com as an integral partner here at our world-class facility, said Chicagoland Speedway President Scott Paddock. “We look forward to leveraging our highly visible NASCAR event platform to showcase this cutting edge brand to NASCAR fans across the country.”
“TheHouse.com is proud and excited to be associated with the NASCAR organization,” said Steve Poindexter, President of TheHouse.com. “TheHouse.com is the single-source expert on everything active sports, from snowboarding and skiing to skateboarding, biking, wakeboarding and paddleboarding. Thanks to the active lifestyles of our loyal customers, TheHouse.com stocks over 70,000 products in St. Paul, Minnesota and is one of the world’s largest outdoor gear retailers. With all this gear, feel free to take up new adventures at TheHouse.com.”
“I am excited to bring the number #1 outdoor gear retailer, TheHouse.com, to the NASCAR family,” said Marcus Lemonis, Chairman of TheHouse.com and star of CNBC’s The Profit. “The city of Chicago is dynamic and the opportunity to partner with the Chicagoland Speedway was simply too good to pass up” “The ability to own the weekend in 2018 and 2019 presents tremendous opportunity for awareness and exposure for this great business.”
The Monster Energy NASCAR Cup Series race at Chicagoland Speedway will take place on Sept. 17 as part of the four-race weekend Sept.14-17. The weekend will kick off on Thursday, Sept. 14 with the ARCA Racing Series SCOTT® 150 followed by the NASCAR Camping World Truck Series TheHouse.com 225 under the lights on Friday night. On Saturday, Sept. 16, the NASCAR XFINITY Series TheHouse.com 300 will hit the track as the precursor to Sunday’s Monster Energy NASCAR Cup Series showdown, the first race in the NASCAR Cup Series playoffs.