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Hell
hath no fury like a rumor circulating in drag racing. Over the course
of the last two weeks, a series of vicious ones took shape that suggested
the IHRA’s majority owner Clear Channel was planning to remove
Bill Bader as President of the sanctioning body and were retooling
the IHRA Hooters Drag Racing Series into a one-day event with booked
in professional shows. Bader and his staff have all emphatically denied
the rumors and even issued a statement early in the week addressing
the matter.
We recently caught up with Bader
on the eve of the IHRA ACDelco Nationals and he took the time to
answer a few questions that have been floating around.
CP - Been a tough week for rumors, huh?
BB - It hasn’t been all that bad. We
did have an onslaught of calls to our office regarding the hearsay
that was floating around suggesting that we were going to a one-day
format and booked-in shows, effectively doing away with open competition.
That’s exactly why we issued a statement this weekend, to
try and stop the negative talk that has surfaced.
CP - Are the rumors of you leaving the IHRA at Clear Channel’s
request true? What’s your current relationship with Clear
Channel?
BB - Clear Channel is as excited and supportive
as they ever have been. They have taken the most interest that we’ve
ever seen. They are great to work with. They care about what we’re
doing. They came out in strength at our first two events this season.
They have resources and enhancements that we don’t have available
to work with. We are all in the same family. We are all part of
the same team. We’re a division of Clear Channel and an important
one. We have a lot of future potential in the works. Clear Channel
wouldn’t be putting the time and effort into us that they
are if they weren’t happy.

CP - So you’re saying that you have the support that
you have always longed for from Clear Channel?
BB - They’ve always supported us. They
just hadn’t been as visible or proactive. They just left me
alone. The management at the Aurora, Ill., office didn’t want
to meddle with what I was doing. I wanted their help in this sport
because they had tremendous experience at putting on shows…365,000
of them a year. We are just 54 of those including our divisional
races. We certainly have gotten caught up over the years of doing
what we do every week that we didn't often look outside of that.
They bring new ideas and a lot of supporting cast from the Aurora
office.
I want it to be very clear that IHRA is Clear Channel. We are
on the same team and we are the same company. There two offices,
one in Aurora and one in Ohio.
CP - In the early days of Clear Channel’s involvement,
did it bother you that they hadn’t been as proactive?
BB - Yes, it did. It really did. It took me
a while to grasp the idea that they would give me as much lateral
movement as I needed to get the job done. I had a lot of flexibility.
Not from a standpoint of management, but in the way our system was
working.

CP - Was the whole goal with the restructure of management
earlier this year intended to take pressure off of you?
BB - Sure, it was. We started making those
moves last November. It is now just starting to work. The machine
is well oiled. You can see it in the attitude of the staff. We are
as excited now as we were when we first took over in the late-Nineties.
Now we have some clear cut structure, goals and a path to reach
those goals. I have delegated authority to some of those various
department heads to take care of those duties. I am now looking
at tomorrow. For the first time, I’m not spending all of my
time handling the day-to-day operations as much as I am handling
the year-in and year out operations. Right now, for the first time
in six years since I have been here, I am looking ahead to next
year and the year after. I now have the time and luxury to develop
a three-year plan and then a five year plan of where we want to
be. There’s no question that we are going to make changes.
We’ve made more changes to our show in five years than the
NHRA has made in five decades. Look at the number of class changes
that we’ve made in five years. Look at the changes they’ve
made in 50 years. Look at the amount of tinkering with the program
that we’ve done to improve our product. Please understand
that the IHRA purse exceeds the back gate by double-digits…like
two and three times. So if you’re going to pay that purse
and it is going to go up…then we need front gate money to
pay the back gate purse. That’s where event sponsor money
comes in. We need to focus on all three entities - the racers, the
spectator and the sponsor who sells his wares to the people we market
to. You can’t forget the track operator, either. We need to
put butts in the seats. When we don’t do that, the sponsors
will leave. If there’s no one to market their product to,
the sponsors will not be here. No matter how much people like our
dislike us, our job is to fill the stands. That’s my job.
CP - You’ve made it known that you reserve the right
to make changes to the program to improve the quality and profitability
of the program. One of the rumors suggested that Clear Channel was
going to do away with open competition and go to a booked-in, one-day
show…
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BB - We are sticking with our open competition
show as I stated in my press release issued this week. We’ll
continue to do our Night of Fire events where we book in a couple
of jets and wheelstanders as a compliment to our national series.
We do this for the smaller venues that cannot handle a national
event, but are capable of a specialty event. It makes us more valuable
to our tracks. We are at 96 tracks now. These are insurance carrying
and officially sanctioned IHRA facilities. We just recently signed
another one. Our goal is to bring 100 by the end of June. Right
now, we are within four of attaining our goal. We’ve even
joked if we get 99 that we’d go out and buy a track to make
it 100. We only had about 30 when we took over and to be within
striking distance of 100 is quite an increase. That brings with
it racers…back gate support…contingency support…new
readers for Drag Review…to think we are not going to do anything
to not help those tracks would be very much incorrect thinking.
That will not change the Hooters IHRA Drag Racing Series as we know
it. Will we make adjustments? Yes we will. We will continue to look
for new and innovative ways to put butts in the seats. We will do
what we have to do.
CP - Are you still having fun doing this and how long do
you plan to do it?
BB - There’s a new challenge to doing
this. I’ve never had the luxury before of just being able
to focus on putting butts in the seats. I always had to worry about
the other details. Now we have some damn good people running those
details. I feel that we have the best team that the IHRA has ever
had before in its 34 years. I let them do their jobs. I have the
ability to now sit in the grandstands and see what the fans like
and dislike. I’ve learned more in the last two races than
I ever have. I used to do that at Norwalk but I haven't been able
to do it since buying the IHRA. I am able to spend more time in
the pits and I’m also able to devote more time to sponsorships
than ever before. That started the middle or last season, but it
manifested itself really in November.
CP - So where do you think these rumors started?
BB - I have a pretty good idea…but I
won’t go on the record with it.
CP - What do you think the next rumors will be?
BB - I don’t think there will be any.
I think once we get past Virginia that will end. I think it was
all driven by the Pro Modified problem. I know it was.

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