| At
the request of Competition Plus, Dave Wallace has updated a story
that appeared in Hot Rod Nostalgia’s print “magalog”
just prior to Pete Millar’s death on February 28, 2003. To
order this magalog (Volume Five) online, visit www.hotrodnostalgia.com.
To view a controversial ‹ and fully animated ‹ Pete
Millar cartoon addressing NHRA’s attempts to slow down Top
Fuel cars back in 1997, go to Hot
Rod Nostalgia. The series continues with part 2. -
Editor
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During the 1998 Dragfest
memorabilia show, Pete posed with a 1967 Drag Cartoons cover
featuring both his Chicken Coupe and his young mug. |
“I got a mortgage on the house and I told [wife] Orah Mae,
"Well, I’m gonna do a book.’ That was the beginning
of Drag Cartoons. Lou Kimzey set me up with Kabel News, a major
distributor. He said they’d give me an editorial advance and
pay for all the shipping, plus a portion of the printing bill; all
I’d have to worry about was editorial costs. Lou set me up
with a printer. First issue, I get a call from the printer, saying,
"I think you better come down and get your books. They’re
all done ‹ and some federal agency is coming to close up Lou’s
“T-and-A” books.’ So I rented a U-Haul trailer
and I loaded 100,000 of those magazines, myself. I also got the
mailing labels that Kabel had sent for the boxes, postage prepaid.
I spent that night reading the instructions about how many to send
where. Then I had to find another printer, in Texas.
“I was finally up and running when Ed Roth comes to me and
says that Petersen wants to do a Roth comic book, with backing from
Revell. Revell was gonna buy advertising and put a subscription
form in every one of the models that went out; millions of them!
So we met with the Revell people, who were sure that other Roth
licensees, like Testor Paint, would also buy ads. So I produced
the issue. No ads came in. Revell backed out. I went into four issues
of Roth before I learned that the first one had died. As you know,
in the publishing business, you’re into the fourth edition
before you start getting the returns in for the first issue. It
died in the Bible Belt. People would look at this and say, ”Big
Daddy Roth”? Who’s he?’ So I ate up all those
issues.
Article continues after advertisement

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Pete’s best-known
race car was the steel-bodied Chicken Coupe, which
competed heads-up in Top Gas and Competition Eliminator. Its
260-inch
engine (originally plucked from a Fairlane) had previously
powered the Drag Cartoons C/Gas Dragster, which was seen in
the movie Outa Sight, was among the first small-block Fords
to be supercharged.
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“At the same time, I also did Wonder Wart-Hog: two issues,
as a cartoon book. That also got bad distribution, and died. Drag
Cartoons was the only thing making money.”
That Drag Cartoons succeeded is not surprising, considering the
lack of credible competition on the nation’s newsstands. Readers
under 50 might find it hard to imagine the media world as it existed
in the 1950s and ‘60s.

There was virtually no drag-racing coverage (unlesssomeone died)
in daily
newspapers, nor on the radio, nor on black-and-white TV. Instead,
racers and fans waited to receive their drag news from a handful
of tabloid “drag rags” (principally Drag News and NHRA’s
National Dragster, in that order) and, months late, from slick magazines
produced by Petersen Publishing Company ‹ which employed moonlighting
NHRA president Wally Parks as its all-powerful editorial director
until 1963.
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Back when everyone who
attended the SEMA Show knew everyone else, Millar was
called upon to produce a poster depicting industry bigshots.
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“This was when NHRA was just beginning to get its roots,”
recalled Millar. “Drag racing in those days had a bad connotation:
It was the street racing, the squirrelly guys. Wally was always
trying to upgrade the image of hot rodders, and he had final approval
over everything that we did [inCAR’toons], cartoonwise. We’d
have to take the complete book in there andWally would go through
it; not for humor content, primarily, but for subject matter and
the attire of the hot rodders.
“Well, having been a hot rodder with dirty Levis and T-shirts
too short for me, my belly button always showing and the crack of
my butt always exposed when I bent over for something, I never thought
about it. I wanted my cartoons to be like I was. Well, it’s
difficult to show dirt in a cartoon, but flies are attracted by
dirt, so I’d always have these flies buzzing around these
pants. And Wally didn’t like that, so I would erase a couple
of flies. Then, when Wally was gone, I’d put the flies right
back in. Barbara later told me that whenever she or Wally would
swat a real fly, they’d say, "There goes another Pete
Millar!’”
In next month's issue, Pete Millar goes broke and sells the
rights to
Drag Cartoons. Tune back in for Part Three! --EDITOR
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At the 1997 Muroc Reunion,
Wally Parks stopped by Hot Rod Nostalgia’s
display to reminisce with these former print adversaries.
NHRA was a
frequent target of Drag Cartoons, published by Millar (right)
in the
mid-Sixties, and Drag News, edited by Dave Wallace in the
mid-Seventies.
(Guess who got the last laugh?)
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